This company is also and Oil and Gas servicing company. The study was termed “Over-hauling the Amazon Energy Brand”. The objectives of this study were to identify current brand position and determine new road-map; Develop both manual and communication strategy for the brand; Plan/implement brand communication and marketing; Measure/interpret brand performance; and grow/sustain the brand value. An in-depth analysis on this study was carried out using responses from structured questionnaires administered from many respondents across the different geopolitical zones of Nigeria.