We analyse and manage the public’s perception of clients’ brands, products, and services. We provide clients with information about the reactions of consumers, competitors, analysts, policy makers and every stakeholder, of their brands, and any other topic that can add value to businesses. Our monitoring tools search through the media regularly to ensure that every sentiment, be it negative, neutral or positive publication about our clients is spotted for reactive, corrective or affirmative action. We put in the media, issues that tell the real stories of clients to consumers, interested parties, other critical stakeholders and the general public.

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Media Monitoring

We offer a monitoring service of media activity and social media conversations with broad coverage across the globe, using an AI listening tool to track and analyze with unique metrics and reports that show real-time results and measurement.

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Analytics

An AI algorithm that showcases brand and campaign results in charts, graphs, and other analytical metric for clear and simple interpretation and evaluation of brand activity across blogs and social media.

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Issues Audit

We provide real-time diagnoses of issues surrounding a market or brand with our AI analytical tools that profile the situation with regard to cause and impact with the feasible result that shows insight and intelligence for the required decision or action.

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Trend Analysis

We track trends on issues, events, policies, innovation, and behavior with our trend-spotting analytical tool for insight and market exploration. This analysis comes with different monitoring metrics that show real data that can be utilized for effective communication planning and strategy.

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Competitive/SOV

We provide in-depth industry and competition share of voice (SOV) analysis in different monitoring metrics that captures brand activities for the purpose of evaluation and communication benchmarking.

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Consumer

With our social listening tool, we provide analytics on the consumer insight that is based on their demography, location, interest, and behavioral pattern to issues or trends.

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MarketTech

Insight on market innovation and technology is tracked with our monitoring tool to show trends, projections, and opportunities.

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Policy

We keep close tabs on government and industry policy with intelligence interpretation on how the different enacted policy influences market outcomes and the public reaction to things. This comes with insight and recommendation.